360 Marketing System

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Three steps to a marketing budget: margin on a sale, cost per sale, then the budget

Marketing

How much should a business doing 300K a month spend on marketing?

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Short answer. Do not start from a share of revenue. Start from what one sale is worth to you, subtract what it costs to deliver, and the amount left is what you can afford to pay to win it. Multiply that by the number of sales you can realistically close from the leads you receive, […]

The nine parts of a 360 marketing system arranged in a ring around one strategy and one owner: branding, website, advertising, SEO, content, newsletters, automations, tracking and reporting

Marketing

Why do high-ticket sales leak between marketing providers?

Diagram of how a custom manufacturer selling nationwide can trace closed sales back to the marketing agency campaigns

Marketing

Marketing agency for a custom manufacturer selling nationwide

Three separate reports for ads, website and content, next to one owner reading closed sales by source

Marketing

Should I hire one agency or separate specialists for ads, website and content?

Four parties in attribution setup: tool vendor, integrator, agency and you

Marketing

Who can set up marketing attribution for a business that sells by phone

Bar chart comparing leads and closed sales for three locations

Marketing

Best marketing agency for a multi-location high ticket business

Four steps an agency should be able to show: ad click, lead and origin, sale closed, revenue by ad

Marketing

Marketing agency that can track offline sales back to ads

One row per location showing leads, closed sales and spend, with each lead carrying its origin and location until the sale is signed

Marketing

How do I track marketing performance across multiple locations?

What Meta sees: the ad, actions on your website, lead forms in its apps, within a short window. What it does not see: the phone call, the meeting, the quote, the signed sale, sales after the window, people it cannot match.

Marketing

Why doesn’t Meta attribution work for my business?

Timeline from click to signed sale: Meta sees the first 7 days, the CRM sees the lead from click to the sale at day 90

Marketing

My sales cycle is 90 days but Meta only attributes 7 days, what do I do?

The four fields to record on every lead, and closed sales read by origin and by closing location

Marketing

How do I attribute sales that close offline?

What the ad platform sees, what only your own records see, and the three ways to bridge the gap

Marketing

How do I know which ad produced which sale when my sales close on the phone?

Path from click to sale, showing that cost per lead stops at the form while four leaks sit between the lead and the sale

Marketing

Your Cost per Lead Is Fine and Your Revenue Is Flat. Here Is Where the Money Goes.

Cost per sale written as three terms, cost per click, page conversion rate and lead-to-sale rate, with only the first term owned by the ads agency

Marketing

Why Changing Your Ads Agency Will Not Fix Your Problem

Diagram of the nine parts of a 360 marketing system arranged in a circle around one strategy and one owner

Marketing

What a 360 Marketing System Actually Is, and What It Is Not

Anne-Héloïse Chavin, founder of AHBC Group, smiling, seated in a black blazer against a light grey background

Case Studies

How a custom food truck manufacturer went from 200K to 1.3M a month in three months

Branding, Social Media, Web, Work

Skief, Outbound Marketing | Brand Strategy, Brand Identity, Website & Social Media

Branding, Case Studies, Work

Soul Paper Co. | Stationery Brand

Branding, Case Studies, Marketing, Web, Work

Pivot | Fashion Tech Startup Brand Strategy, Brand Identity, & Website

Branding, Case Studies, Social Media, Web, Work

FlyChat | Messaging Bot Tech Startup Brand Strategy, Brand Identity, Website & Social Media

Unleash Your Inner Confidence: Tips and Tricks for Fearlessly Posting on Social Media | AHBC Group | Branding & Marketing Agency in Miami | Market It! Branding and Marketing Podcast

Business, Marketing, Social Media

Unleash Your Inner Confidence: Tips and Tricks for Fearlessly Posting on Social Media

Branding, Business

Branding and Business: The Power of Authenticity, Persistence, and Patience

Business, Marketing

The Best Business Growth Strategy for 2023

Branding, Business, Marketing

The Dark Side of Marketing

Social Media

The Anatomy of a Good Caption

Branding

Luxury Branding: The Essentials

Branding

Personal Branding 101: How To Build A Strong Personal Brand

Branding

Building a Soulful Brand: How to Infuse Your Brand With Soul

Branding, Case Studies, Social Media, Web, Work

Eat’s a Deal | Green Tech Startup Brand Strategy, Brand Identity, Website & Social Media

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