#1

BRAND IDENTITY

CREATIVE BRIEF

Gustave is a French Restaurant, to be located in the heart of Coral Gables, FL. The restaurant will feature classic French cuisine dishes on its menu. It will offer food to local customers who enjoy French cuisine done right, for every meal of the day, in an elegant, yet laid-back atmosphere.

 

INSPIRATION

 

The establishment’s name: Gustave, is an homage to Gustave Eiffel, infamously known worldwide for its masterpiece: the Eiffel tower. We wanted the overall look and feel to convey a high-end, yet inviting and convivial atmosphere

We were inspired by the monument, emblematic of France and its capital city: Paris.

 

THE CHALLENGE

Our main challenge was to convey a Parisian atmosphere and hint at the influence of Gustave Eiffel and his famous tower while creating a distinct identity for the restaurant without falling into the usual Parisian clichés.

 

 

THE CONCEPT

Blueprints

We worked on the concept of the blueprints, the first drawings, the actual architect, and the engineer’s work. Elegant strokes give life to timeless monuments.

 

#2

WEBSITE

After working on Gustave‘s Brand Identity, we designed and developed the restaurant’s website. We worked on a mix of photography with the “blueprint” effect, drawings and sleek fonts to create an elegant yet authentic and accessible design.

The Menu is designed and integrated on the website (vs. a pictured uploaded on the page, which does not perform as well with responsivity nor with Search Engine Optimization).

At AHBC Group, we are passionate about helping entrepreneurs launch and grow a brand that is authentic to them, their purpose, and their audience. We enjoy working with entrepreneurs who have a strong purpose, a clear vision and who are animated by ethical, eco-conscious, and inclusive values, who like to challenge the status quo, and are not afraid to build a truly unique brand. If that sounds like you and you would like to discuss your project with us, apply here!