– Our role – 

Create a brand identity for stationery brand Soul Paper Co.

CREATIVE BRIEF

Soul Paper Co. is a stationery brand, looking to launch with a planner and with the vision to offer a range of planners, journals, stationery products, as well as coaching, to help its community gain clarity for growth. 

 

THE CHALLENGE

Our challenge was to create a brand identity for stationery brand Soul Paper Co.
Through our brand strategy process, we decided to rename the brand, from its former name to Soul Paper Co. to better align with the brand’s purpose, values and target audience. 

CREATIVE DIRECTION

Creative directions sent to client

 

We worked on several creative directions that would fit the brand vision and iterated on one based on the client’s feedback. 

Final Moodboard for the selected creative direction

 

BRAND DESIGN

AHBC Group brought Soul Paper Co.’s founder vision to life with a strategic brand identity design. 

 

 

At AHBC Group, we focus on creating impacting brand identities for our clients, while providing a smooth process so that you can enjoy your branding journey.

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At AHBC Group, we are passionate about helping entrepreneurs launch and grow a brand that is authentic to them, their purpose, and their audience. We enjoy working with entrepreneurs who have a strong purpose, a clear vision and who are animated by ethical, eco-conscious, and inclusive values, who like to challenge the status quo, and are not afraid to build a truly unique brand. If that sounds like you and you would like to discuss your project with us, apply here!

Looking to get a brand identity, but not ready to commit to custom work? Check out our brand templates. Professional brand identities designed by the AHBC Group team, fully customizable on your own or with our help.