Fonteyne Art & Photos | Fine Art Photographer Brand Identity & Social Media Strategy
#1
BRAND IDENTITY
CREATIVE BRIEF
Fonteyne Art & Photos was founded by photography artist Marine Fonteyne. With Belgian, Brazilian, and Italian origins, and currently based in Miami, Marine Fonteyne infuses her fine art photography with a warm and sunny feeling.
Fonteyne Art & Photos is currently successful through word of mouth amongst young couples and families, with a love for travel and art and an eye for quality. In order to reach a wider audience through targeted actions, we want to reinforce Marine Fonteyne’s art positioning as Museum-quality fine-art photography for modern interiors. To convey this positioning and assert Marine’s status as a fine art photographer, as well as to support future marketing actions, we are looking to elevate the brand’s visual identity.
INSPIRATION
CREATIVE DIRECTION
The brand’s name: Fonteyne Art & Photos, is in reference to its founder, art photographer Marine Fonteyne. Marine creates cheerful, sunny & pleasant fine-art photography for modern interiors that follows rigorous museum quality standards.
We were inspired by the universe of Marine, which mixes beachy vibes, travel, and movement. We wanted to create a minimalist yet recognizable design that will complement Marine’s work without overshadowing her art.
THE CHALLENGE
Our main challenge was to convey a warm and personable image, appealing to a variety of targets (including potential clients and prescribers), while proposing an elegant, elevated and polished look and a unique brand identity, enabling the artist to make an impacting impression. 
THE CONCEPT
Elegant Wanderlust
With this concept we are following the direction set by Marine with her work, combining elements of wanderlust in the subjects, with a predominance of water, beach, travel shots, and Elegance, which we can find in the way the subjects are treated with a modern edition and museum standard materials.
#2
SOCIAL MEDIA
After working on Fonteyne Art & Photos‘ Brand Identity, we worked on the artist’s social media strategy & designs. The objectives were to:
- SHOWCASE Marine’s work and EDUCATE about fine art photography, Marine’s museum-quality standards, her unique style, and process.
- CONNECT with followers on an emotional level by showing more of Marine’s personality and INSPIRE followers with art.
- INCITE ACTION: engagement on social media, contact a custom piece order
We designed an Instagram-first feed that would enable to showcase Marine’s work, without overshadowing it with designs, while creating impacting, shareable and personable content.
Each type of content fits within one of our content pillars and ultimately matches one of the brand’s objectives.
Lastly, we worked on captions that would match Marine’s creative strategy.
Go to Fonteyne Art & Photo’s Instagram to see more of Marine’s beautiful work.
And follow AHBC Group on Instagram for more brand design, web, social media work, as well as behind the scenes. content.
At AHBC Group, we are passionate about helping entrepreneurs launch and grow a brand that is authentic to them, their purpose, and their audience. We enjoy working with entrepreneurs who have a strong purpose, a clear vision and who are animated by ethical, eco-conscious, and inclusive values, who like to challenge the status quo, and are not afraid to build a truly unique brand. If that sounds like you and you would like to discuss your project with us, apply here!
