#1

BRAND IDENTITY

CREATIVE BRIEF

MK Consulting was founded and is led by Attorney at Law Kristina Raattama. Based in Miami, the legal consulting firm serves Higher-Education organizations, Non-Profits, and Foundations.   

MK Consulting is positioned as a leader in legal services and consulting for the Higher-Education and Nonprofit Fields. In order to convey this positioning and assert its status as a leader, as well as to support future marketing actions, we are looking to elevate the brand’s visual identity.

 

INSPIRATION

 

 

We were inspired by the worlds of sailing and business (especially legal operations). Drawing comparisons between both and combining them subtly in the visual identity, to stay true to the brand’s original concept, and offer a unique and memorable metaphor.

 

THE CHALLENGE

Our main challenge was to convey an expert and trustworthy image, appealing to MK Consulting’s ideal clients, while proposing a fresh, yet elevated and polished look and a unique brand identity, enabling the consultancy to stand out from the crowd.    

 

THE CONCEPT

Smooth Sailing

With this concept, we are drawing a direct comparison between the world of sailing and running legal operations. We are implying an ideal outcome: “trust us with our legal operations and we will make this process a breeze.”

 

   

#2

WEBSITE

After working on MK Consulting‘s Brand Identity, we designed and developed the firm’s website. We worked on the art direction and coordination of a brand photoshoot in order to get the visual materials needed for the site, that would fit MK Consulting‘s new brand image.  

   

Compared to the firm’s previous website, we made sure to include Call To Actions to build the e-mailing list (newsletter subscription) and provide value while positioning Kristina as an expert in her field with exclusive, high-value content (webinar).  

 

At AHBC Group, we are passionate about helping entrepreneurs launch and grow a brand that is authentic to them, their purpose, and their audience. We enjoy working with entrepreneurs who have a strong purpose, a clear vision and who are animated by ethical, eco-conscious, and inclusive values, who like to challenge the status quo, and are not afraid to build a truly unique brand. If that sounds like you and you would like to discuss your project with us, apply here!