Elles Project Miami - Social media strategy and branding by AHBC Group miami based marketing and design agency

 

We developed the social media strategy and identity for Elles Project. Elles Project is a french-speaking female social club based in Miami. Elles project had already launched, planned events and workshops, registered members and grown a tight community for less than a year. It was time for the organization to rethink its brand identity in order to cater to its niche and have a cohesive image across touchpoints.

 

 

Elles Project Moodboard

CREATIVE DIRECTION

The organization’s name: Elles Project, is an homage to women. A community that brings women together.

We wanted to create a feminine, yet professional and authentic visual identity for the brand.

 

 

THE CHALLENGE

How to convey a feminine and professional, yet friendly identity, while creating a distinct identity for the community and without using the usual all-pink girly palette.

 

 

 

THE CONCEPT

Butterfly

We worked on the concept of the butterfly, elegant, colorful, and versatile, it is a strong symbol of growth. Delicate lines, vibrant colors, and bold accents, giving life to the concept in the visual identity on social media.

 

 

 

 

THE BRAND

We worked on reflecting the concept through the branding and visual identity, developing a palette of feminine and bold tones, and conveying a professional but welcoming image through the logo design elements, and fonts. We illustrated the butterfly concept with the butterfly design elements, used throughout the brand’s visuals, within the brand’s color.

 

Elles Project Miami - Social media strategy and branding by AHBC Group miami based marketing and design agency Elles Project Miami - Social media strategy and branding by AHBC Group miami based marketing and design agency Elles Project Miami - Social media strategy and branding by AHBC Group miami based marketing and design agency