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We developed the branding (logo and brand story) and visual identity for French Pastry Goods & Classes brand, Casa Bake

Casa Bake is an “at-home french pastry classes experience”. Based in Miami, FL, French pastry Chef Benoit shares his secrets and recipes with sweets enthusiasts, in the comfort of their own kitchen. An authentic (and delicious) experience to share with friends and a few drinks. Casa Bake also sells French pastry goods in Miami, FL.

The brand’s name: Casa Bake, is a reference to the at-home experience. We wanted the overall look and feel to convey a very authentic, homemade, yet elegant atmosphere. We were inspired by at-home baking moments and the elegance of French pastry.

 

 

Casa Bake - Bakery and baking pastry classes Branding and Visual Identity by AHBC Group miami based marketing and design agency

THE CHALLENGE

Our main challenge was to convey an authentic atmosphere and experience while creating a distinct identity and elegant brand to represent the refinement of French pastry.

 

 

 

THE CONCEPT 

A refined dichotomy

We worked on the dichotomy between high-end pastry (which often seems inaccessible) and homemade cooking. We strived to show this opposition in the logo by separating the styles of “casa” and “bake”, while keeping a unique font for an overall cohesive look.

 

 

 

THE BRAND

Authentic, homemade look and feel meets French refinement. Visit their website www.casabake.com and follow them on Instagram @benpagli

Shout out to Léa Grandvalet from Image Me for the photography: www.imageme.miami on Instagram: @imagemephotography

 

 

Casa Bake - Bakery and baking pastry classes Branding and Visual Identity by AHBC Group miami based marketing and design agency

 

 

Casa Bake - Bakery and baking pastry classes Branding and Visual Identity by AHBC Group miami based marketing and design agencyCasa Bake - Bakery and baking pastry classes Branding and Visual Identity by AHBC Group miami based marketing and design agency

 

Casa Bake - Bakery and baking pastry classes Branding and Visual Identity by AHBC Group miami based marketing and design agency

 

Casa Bake - Bakery and baking pastry classes Branding and Visual Identity by AHBC Group miami based marketing and design agency

 

Casa Bake - Bakery and baking pastry classes Branding and Visual Identity by AHBC Group miami based marketing and design agency

 

Casa Bake - Bakery and baking pastry classes Branding and Visual Identity by AHBC Group miami based marketing and design agency

 

Casa Bake - Bakery and baking pastry classes Branding and Visual Identity by AHBC Group miami based marketing and design agency

 

Casa Bake - Bakery and baking pastry classes Branding and Visual Identity by AHBC Group miami based marketing and design agency

 

Casa Bake - Bakery and baking pastry classes Branding and Visual Identity by AHBC Group miami based marketing and design agency