We developed the branding (logo and brand story) and visual identity for French Pastry Goods & Classes brand, Casa Bake
Casa Bake is an “at-home french pastry classes experience”. Based in Miami, FL, French pastry Chef Benoit shares his secrets and recipes with sweets enthusiasts, in the comfort of their own kitchen. An authentic (and delicious) experience to share with friends and a few drinks. Casa Bake also sells French pastry goods in Miami, FL.
The brand’s name: Casa Bake, is a reference to the at-home experience. We wanted the overall look and feel to convey a very authentic, homemade, yet elegant atmosphere. We were inspired by at-home baking moments and the elegance of French pastry.
Our main challenge was to convey an authentic atmosphere and experience while creating a distinct identity and elegant brand to represent the refinement of French pastry.
A refined dichotomy
We worked on the dichotomy between high-end pastry (which often seems inaccessible) and homemade cooking. We strived to show this opposition in the logo by separating the styles of “casa” and “bake”, while keeping a unique font for an overall cohesive look.