Astro Hilei astrologer branding and visual identity by AHBC Group miami based marketing and design agency

 

We developed the branding (logo and brand story) and visual identity for astrology consultant Hilei from Astro&Soul. Astro&Soul offers astrology readings for the curious and spiritual modern woman in search of self-awareness.

 

The brand’s name: Astro&Soul, is in reference to the service provided, Astrology and the self-awareness and soul connexion achieved through the chart reading process. Astro&Soul brings women closer to themselves. We wanted to create a delicate, yet minimalist and authentic visual identity for the brand.

 

Astro Hilei astrologer branding and visual identity by AHBC Group miami based marketing and design agency

 

THE CHALLENGE

Our main challenge was to convey a spiritual and magic inspired, yet modern and minimalist identity, while creating a distinct brand universe in a crowded space, steering free of the too old design style or the very modern but not very deep Gen-Z design style.

 

 

 

THE CONCEPT

Modern Magic ✨

 

We worked on the concept of the star-evil eye, a timeless symbol representing the reading of the stars through the astrologer’s eye. It also represents the eye-opening process of an astral theme reading.

 

 

 

 

 

THE BRAND

Delicate lines, sky-like colors, and bold accents, giving life to the concept in the visual identity. Follow her on Instagram @astroandsoul

 

Astro Hilei astrologer branding and visual identity by AHBC Group miami based marketing and design agency

Astro Hilei astrologer branding and visual identity by AHBC Group miami based marketing and design agency

Astro Hilei astrologer branding and visual identity by AHBC Group miami based marketing and design agency

Astro Hilei astrologer branding and visual identity by AHBC Group miami based marketing and design agency

Astro Hilei astrologer branding and visual identity by AHBC Group miami based marketing and design agency

Astro Hilei astrologer branding and visual identity by AHBC Group miami based marketing and design agency