We developed the branding (logo and brand story) and visual identity for astrology consultant Hilei from Astro&Soul. Astro&Soul offers astrology readings for the curious and spiritual modern woman in search of self-awareness.
The brand’s name: Astro&Soul, is in reference to the service provided, Astrology and the self-awareness and soul connexion achieved through the chart reading process. Astro&Soul brings women closer to themselves. We wanted to create a delicate, yet minimalist and authentic visual identity for the brand.
Our main challenge was to convey a spiritual and magic inspired, yet modern and minimalist identity, while creating a distinct brand universe in a crowded space, steering free of the too old design style or the very modern but not very deep Gen-Z design style.
Modern Magic ✨
We worked on the concept of the star-evil eye, a timeless symbol representing the reading of the stars through the astrologer’s eye. It also represents the eye-opening process of an astral theme reading.
Delicate lines, sky-like colors, and bold accents, giving life to the concept in the visual identity. Follow her on Instagram @astroandsoul