#1 

BRAND IDENTIY

CREATIVE BRIEF

Image Me Photography was founded and is led by professional photographer Lea Grandvalet. Currently based in Miami, the studio focuses on portrait photography for high-level professionals. Lea is however envisioning a future expansion to major U.S. cities, as well as the potential development of services around personal branding (branding, coaching…). For that reason, we have decided to rebrand as Image Me.

The brand’s name: Image Me, is an obvious reference to the world of photography (Image) but also encompasses an element of personal branding. Being Lea’s background, she makes sure to incorporate it into her work, making her the perfect fit and an obvious choice for smart and authentic professionals.

We were inspired by authentic portraits. We wanted to create a minimalist design that will complement Lea’s work without overshadowing the photography itself.

THE CHALLENGE

Our main challenge was to convey a serious and trustworthy image, appealing to high profile professionals and C-level executives and preparing for Image Me’s future development while remaining authentic and personable (as Lea performs the service and has a close relationship with her clients) and gender-neutral.

 

THE CONCEPT

Nice to meet me

Lea’s talent is revealing her client’s personality in one shot. The clients themselves and their inner circle will find that the pictures match the true nature of that person, while truly being at their advantage. Externally, the pictures look very professional and relatable. A real and impacting first impression.

 

 

THE BRAND

Authenticity and personality infused portraits for a professional and impacting first impression. Follow Image Me on Instagram @imagemephotography

Shout out to Lara from Creative Fox Films for the video: creativefoxfilms.com on Instagram: @creative_fox_films

At AHBC Group, we are passionate about helping entrepreneurs launch and grow a brand that is authentic to them, their purpose, and their audience.

We enjoy working with entrepreneurs who have a strong purpose, a clear vision and who are animated by ethical, eco-conscious, and inclusive values, who like to challenge the status quo, and are not afraid to build a truly unique brand.

If that sounds like you and you would like to discuss your project with us, apply here!